As an online retailer or business, web forms are the vehicle – and sometimes battle – between you and a potential customer. Dedicating time to optimizing your intake forms is vital to boosting conversion rate. Here are 6 basic best practices when it comes to web form optimization. Be present, but don’t overwhelm. Use data…
The Hall Blog
Advertising on Amazon in 2018 – Part 1
If you are currently an ecommerce business or a business interested in advertising your products online in 2018 you may have thought about getting an account with Amazon.com. If that’s the case you’ve probably asked yourself, ‘How do I get started with Amazon advertising?’ Below is a response to that question. Part 1 covers the…
Schema.org Structured Data and Rich Snippets
What is “Schema.org Structured Data”? In basic terms it’s a way of categorizing and organizing information and the relationships between them. Schema.org is a collaborative project developed by Google, Microsoft, Yahoo and Yandex to build a shared vocabulary for building richer experiences for users. Web pages can be encoded with structured data to help search…
2018 Marketing and Technology Predictions
With 2018 right around the corner, we begin to reflect on the highs and lows of 2017 and envision what 2018 may bring. We like to discuss future online marketing trends, technology advances, and general miscellaneous predictions about the coming year. Here are some of the predictions that our team at Hall foresees for 2018.…