With 2018 right around the corner, we begin to reflect on the highs and lows of 2017 and envision what 2018 may bring. We like to discuss future online marketing trends, technology advances, and general miscellaneous predictions about the coming year. Here are some of the predictions that our team at Hall foresees for 2018.…
The Hall Blog
Apps and Sites We Loved in 2017
With the holiday spirit in the air and everyone running around to finish up their shopping, it can be difficult to keep up with the latest trends. As a digital marketing agency, one thing we do every year is look back on apps we loved and websites we admired from the past year. We like…
Your Favorite Hall Blog Posts of 2017
It’s almost hard to believe that another year has come and gone already. Fortunately, we marked the year with some fun and important accomplishments. For starters, 2017 was the fourth straight year that Hall maintained 100% employee Google Analytics certification. Back in May we sponsored and volunteered at the 4th annual WordCamp Maine and the…
Elements of a Good Meta Description
The meta description tag is a 160-character snippet in HTML used to summarize a web page’s content to search engines. Although a meta description doesn’t contribute to search engine rankings, it essentially acts as an organic ad text, helping to gain user click-through from search engine result pages. Is a meta description necessary? With the…