With the holiday spirit in the air and everyone running around to finish up their shopping, it can be difficult to keep up with the latest trends. As a digital marketing agency, one thing we do every year is look back on apps we loved and websites we admired from the past year. We like…
The Hall Blog
Your Favorite Hall Blog Posts of 2017
It’s almost hard to believe that another year has come and gone already. Fortunately, we marked the year with some fun and important accomplishments. For starters, 2017 was the fourth straight year that Hall maintained 100% employee Google Analytics certification. Back in May we sponsored and volunteered at the 4th annual WordCamp Maine and the…
Elements of a Good Meta Description
The meta description tag is a 160-character snippet in HTML used to summarize a web page’s content to search engines. Although a meta description doesn’t contribute to search engine rankings, it essentially acts as an organic ad text, helping to gain user click-through from search engine result pages. Is a meta description necessary? With the…
Maximizing Your Homepage
When reviewing Analytics details on a monthly or quarterly basis, most website owners like to check the most popular pages on the site. This makes sense because one of the major benefits of Analytics is using real-world data from your users to make decisions, and focusing on the most popular areas of your website is…