Recently WordCamp, Portland, ME had a great Accessibility Panel with Jesse Friedman, Peter Jewett, John Brandt. The panel discussed meeting accessibility standards, what it took and why it was important. They also brought up the point that “no one is disabled, we are all just temporarily abled“. What you can do today you might not be able…
The Hall Blog
Latest PPC News & Updates: Bing Adds New Custom Audience & In-Market Targeting Features
In the latest June update, Bing is offering two new pilot offerings that will allow users to reach their ideal audience. These two pilot offerings include In-Market Audiences and Custom Audiences. Let’s take a peek at what’s included. In-Market Audiences When it comes to In-Market Audiences, this new feature allows you to target users who…
Understanding Search Intent for SEO
Search intent is a key component for Search Engine Optimization (SEO) to make sure you are targeting the correct user and space. In this blog post I will use one example to show how a key term can be used incorrectly and how to find an accurate match of terms and intent. What is Search…
Optimizing Images for WordPress
The Problem Image quality vs. performance is a constant tradeoff that developers have faced since the early web. We all want beautiful large imagery that creates immersive multimedia experiences for our website users, but this comes at a significant cost. Not only do heavy image files lead to a slow/disjointed user experience leading to lower user…