Google now allows webmasters to group their Search Console properties into sets in their Search Console interface. Similarly to how Bing has always automatically grouped your Bing Webmaster Tools properties existing under a single domain into one property, Google has now added the capability to group this information without use of the API or a…
The Hall Blog
Staying Organized on Social Media
It is now an undisputed fact that social media counts in terms of marketing and building a brand online. But with the number of new social media outlets and accounts combined with the number of people tuning in, how do you figure out which ones to use and which to disregard? Focus on the social…
Adopting a Proactive Website Maintenance Approach
One of the most important investments a company can make is investing in a solid website. Gaining a web presence can help a business to effectively and efficiently achieve their goals, be it brand recognition and marketing, gaining leads and building customer relations, or selling products to customer through an e-commerce storefront. Keeping pace with changes in…
6 Common Paid Search Key Performance Indicators
If there is one thing marketers understand, it is numbers. Numbers provide us with the information we need to measure the success and failure of our efforts. Among these numbers are what are called key performance indicators (KPIs), or the chosen value by which we measure the success of an initiative. Every online business has…