Rotating banners (sliders and carousels included) are in theory are a great idea, they allow you to show multiple calls to action with different messaging in one area without taking up additional prime real estate on your homepage. The idea is simple, use one area to try and engage multiple user personas with different goals.…
The Hall Blog
What Google AdWords Text Expansion Means for You
For paid search advertisers, there is one mantra we quietly repeat to ourselves every day, “25-35-35”. An almost instant way to tell if someone has ever worked as a PPC analyst, it refers to the 25-character headline and 35-character description line limits for text ads on Adwords. Soon however, Google will be changing the format…
4 Tips for Running a Successful A/B Test
Think Scientifically When you are running an A/B test, think of yourself as a scientist conducting an experiment. Strategies described in the Scientific Method apply very accurately in this situation. Before creating the test in Google Analytics or writing any code, ask yourself: What problem am I trying to solve? (Observation) What changes do I…
SEO Best Practices for Internal Linking
Internal links are links that point from one page on a website to a different page on the same website. For internal links, the source domain and target domain are the same. They are commonly used in the site’s navigation, and help users to navigate from one area of the site to another. In addition,…