Think Scientifically When you are running an A/B test, think of yourself as a scientist conducting an experiment. Strategies described in the Scientific Method apply very accurately in this situation. Before creating the test in Google Analytics or writing any code, ask yourself: What problem am I trying to solve? (Observation) What changes do I…
The Hall Blog
SEO Best Practices for Internal Linking
Internal links are links that point from one page on a website to a different page on the same website. For internal links, the source domain and target domain are the same. They are commonly used in the site’s navigation, and help users to navigate from one area of the site to another. In addition,…
Server and Hosting Environments: Managed Hosting vs Unmanaged Hosting
When it comes to site speed, your hosting environment can make or break you. If your site is the engine that drives your business, your hosting is what assembles the engine. It is important to have a hosting environment that supports and complements your site. In our case we build sites using WordPress which is commonly hosted…
3 WordPress Site Management Best Practices
In the past few years, CMS websites such as WordPress have become the standard, increasingly putting site content and other aspects of digital marketing directly into the hands of businesses. Add the ever growing number of Social Media options becoming available, and most businesses now have more control of their online marketing messages than ever…