3 WordPress Site Management Best Practices

In the past few years, CMS websites such as WordPress have become the standard, increasingly putting site content and other aspects of digital marketing directly into the hands of businesses. Add the ever growing number of Social Media options becoming available, and most businesses now have more control of their online marketing messages than ever…

How AdWords Has Moved Beyond Last Click Attribution

As many of you may already be familiar with, Last click attribution has been the default option for assigning credit for a conversion to the final click. However, AdWords has now expanded to include six different attribution models — last click, first click, linear, time decay, position-based, and data driven. These six reports give more…

The Importance of an Ongoing UX Strategy

A user experience (UX) designer’s job is never done. Once a design is implemented and launched, it is now time for the ongoing testing and analysis. The goal is to prove success over and over again from constant testing, tracking and data analysis. The successful launch of a finely tuned and tracked site is never…