Here at Hall we tend to pride ourselves on being knowledgeable, data driven marketers, but perhaps more than anything we’re curious. We analyze customer data daily trying to find out what’s changing in the online landscape even before it shows up in a Google press release or a marketing blog. Here’s an example of our…
The Hall Blog
3 Google Shopping Optimization Tips
Google Shopping is an effective way for online retailers to get their products in front of potential buyers. An online Google search returns organic results, some paid ads, and often times product ads also known as Product Listing Ads. These differ from the other search results as they display an optimized product image, product name,…
CSS Naming Conventions
Naming conventions ultimately come down to personal preference, but you have to imagine that someone at some point will be looking at your work so it needs to be “legible”. Good code is commented, adheres to industry best practices, and allows for others to easily understand its purpose. I’ll be taking a look at some…
Five Underutilized AdWords Views
As paid search marketers, we look at a lot of data to help us improve performance for our accounts. While we might have developed our own tricks to extract insights from our channels, AdWords has a few great tools that aren’t as easy to find as they maybe should be. So read on for five…