Minimalism in web design has been an ongoing trend over the past few years and continues to go strong. With an increased focus on simplicity and ease of navigation – it wasn’t long before web designers turned their sights on the ubiquitous website menu bar. Some designers going so far as hiding the main navigation…
The Hall Blog
Landing Page Performance as a Better SEO Metric
When it comes to SEO reporting, most people like to focus on a single metric – the keywords that are ranking and how high they rank. It makes sense, because the way people find you in search engines is through keywords. Theoretically the more keywords you rank for and the better your rankings are for…
How We Discovered a Google Experiment
Here at Hall we tend to pride ourselves on being knowledgeable, data driven marketers, but perhaps more than anything we’re curious. We analyze customer data daily trying to find out what’s changing in the online landscape even before it shows up in a Google press release or a marketing blog. Here’s an example of our…
3 Google Shopping Optimization Tips
Google Shopping is an effective way for online retailers to get their products in front of potential buyers. An online Google search returns organic results, some paid ads, and often times product ads also known as Product Listing Ads. These differ from the other search results as they display an optimized product image, product name,…