A UTM code is a tag added to the end of a URL which, once clicked by a user, sends data back to Google Analytics. UTM codes allow you to track which elements of your online marketing strategy are most effective, from links on an email to content shared via social media. “UTM” stands for…
The Hall Blog
4 Common SEO Mistakes to Avoid
Following the latest “SEO Best Practices” can present several challenges for online marketers. With search engines constantly adjusting their algorithms, SEO strategy is forced adapt and adjust just to keep up. It’s easy to keep on top of the latest techniques while disregarding simple SEO mainstays. The following are SEO practices that should be avoided.…
Welcome back to WordSchool!
Today’s lesson is the second installment in a series giving a simple overview of the WordPress backend. Today we will be looking at what the Pages, Comments, and Appearance sections are all about, and what functionality they serve on your site. If you need a refresher or if you missed the last lesson, feel free…
Developer Tools: Not Just For Developers
Modern web browsers do a pretty decent job translating the HTML, CSS, and JavaScript that comprise the web into the graphic pages we know and love. Something a lot of people don’t know is that our browsers also come with the ability to take a look under the hood, so to speak. If you’ve read…