Welcome to WordSchool!

In the spirit of back to school, today’s blog post is the first lesson in a series giving a basic overview of the WordPress backend and its navigation. Today I’ll be giving a brief overview of the Dashboard, Posts, and Media sections and their functionality. The Dashboard After logging into the admin area of your…

The Benefits of Semantic Markup

As a developer when creating a website it is important to think not only of the content being displayed on page but also the structure behind it. Making sure your HTML is valid and functional is one thing, but by using the correct tags you can help give your content more significance to browsers and search…

What are Meta Tags?

You’ve probably heard the term Meta tags tossed around, but unless you work in the web development or online marketing industry you probably don’t know exactly what they are. Meta tags simply help provide extra information about your website to search engines but do not affect the site’s appearance. Search engine crawlers look for these…

How to Conduct a Competitive SEO Audit

Many marketers are interested in monitoring their competitors’ search engine optimization efforts. Whether you’re overhauling your site’s SEO or wanting to develop a process for checking in more regularly, a competitive SEO audit can help you understand where you stand, and how much work you will need to do to gain traction on your competitors.…