The phaseout of the third-party cookie will be one of the biggest changes to the marketing industry—and if you don’t have a plan, you’re already behind. The good news is that Google recently announced support for the third-party cookie would be extended until late 2023, giving marketers more than a year extension from the previous…
Tag: ppc
Search Campaign Targeting: Layering Keywords with Audiences
As the number of paid search marketing options continues to increase, so too does the number of advertisers competing for clicks. Naturally, that increased competition leads to higher costs per click, and an even greater need for the most accurate targeting. If you’re not using audiences in your paid search campaigns, you’re missing out on…
Setting Up Your Adwords Account
It’s finally time. You’ve been reading our articles over the past few months. You are no longer confused by the terminology, you know the basic anatomy of your campaign, your budget is well defined and you are ready to track it’s performance. Now you are ready to begin your first Paid Search campaign. Before you…