By now we know that beyond your site design and ease of navigation, the heart and soul of your site is the content that is provided there. Often times we…
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Web Advertising, Marketing and SEO are Very Measurable
Yesterday I spoke to the Mid-Maine Chamber about Social Media for Business and I am putting the finishing touches on my Measuring Social Media presentation for Social Media FTW. Needless…
Inbound Marketing Summit Takeaways – Day 1
Greetings from Inbound Marketing Summit 2011! My brain is already crammed with lots of great takeaways from this conference and I still have one more day to go! I thought…
Inbound Marketing Summit Takeaways – Day 2
The second day I spent at Inbound Marketing Summit did not disappoint – the day started out with a bang and ended on a high note. The biggest takeaways for…
5 Quick Ways to See if Your Website is Doing Better Than Before
Using a service like Google Analytics, you could drown in site data if given the opportunity. What if you just want to know if your website is doing better than…
Advanced Analytics for Measuring Social Media
Yesterday, I was lucky enough to speak at Social Media FTW here in Portland. Social Media FTW is a nice local conference helping local businesses figure out all this social…
What is a TweetChat?
The other night I got to go speak to a great group of Credit Unions about Social Media Best Practices. As I was preparing my presentation, I was happy to…
Are you Writing for Subscribers or Readers?
I was recently talking about blog subscribers versus blog readers with a friend and then I saw this great post from Convince and Convert on his opinion of how to…
Setting up a Custom 404 Page – Why and How?
A 404 Page is a page on your website that cannot be found by the server. In many cases someone may navigate to a 404 page because the page they…
Have a Mobile Site? Include a Full Site Option Too
As you know, more and more people are accessing your company website from their mobile phones and we need to be prepared for that. We have talked about deciding if…