Vision: Social Media and SEO News and Tips for B2B

While Google Buzzes, Bing Makes Deals

February 12th, 2010 by Kasi

There has been so much “buzz” about Google Buzz, and the 100 other things Google launches every week, I’ve been wondering what Bing has been up to lately.  I’ve seen various blog posts and comments from people stating they are becoming less endeared to Google due to all the new features they’ve introduced into the SERPs (such as the real time results) and that Bing may becoming a more viable option for search.  With this in mind, I found some very interesting Bing developments in its quest to steal some search market share from the almighty Google.

Bing Provides Facebook Web Search Results

Did anyone else notice that the new Facebook layout now displays the Search box at the top of every page you’re on?  Kind of like a search engine, no?  But that’s a topic for a whole different post.  For now, check out the “Web Results” for a search I did in Facebook on Google Buzz:

Yep, Bing’s search deal with Facebook allows it to power the web portion of all searches people type into the social networking site.  Plus, when you click to the next page for more web search results, the top of the page says “Find more Web Results on Bing.com“.  This could definitely result in an increased search volume for Bing if Facebook really starts emphasizing the search feature.

Bing + iPhone

It’s rumored that Apple will make Bing the default search engine on the iPhone with its next software update, replacing Google.  Apple and Google used to get along and play nice, but now they are competing in the same markets (phones, browsers, operating systems, etc).  If the deal goes through, Bing will start covering some ground in the mobile search area as well.  Obviously, it’s not going to oust Google from the top spot, but it would take a nice bite out of the search numbers if this comes to fruition.

Microsoft-Yahoo Search Deal Finalized

The news dropped in July 2009 that Yahoo will be ditching its search technology in favor of Bing’s.  What does that mean exactly?  You will still be able to go to Yahoo.com and do a search, but the results returned to you will be provided by Bing.  Essentially, Yahoo and Bing will have become one and Bing will be the #2 search engine in the game.  The two companies finally came to terms with exactly what the deal will encompass back in December.  The only thing left is an investigation by the US Department of Justice, which is mandated when two businesses strike a deal of this nature.  Microsoft and Yahoo don’t anticipate any problems with the review and are hoping to make it all official in the first quarter of this year.

I do not believe that Bing will ever be numero uno when it comes to search engines, but Microsoft is not letting any opportunities go to waste.  If Bing is the default search on the iPhone (and it’s already the default on various non-Droid Verizon phones), it could potentially start cutting similar deals (Firefox maybe?) and really start to put some heat on Google.  And why not? I think it’s nice to see some healthy competition and give searchers some different options.

Dec. 24 – Track Santa Online!

December 24th, 2009 by Kasi

This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves Kasi and Amanda will focus on a new topic to get your internet marketing in order before the start of the new year.

Back when I was a kid, the internet wasn’t around.  I mean, it had been developed and all that, but it wasn’t accessible to us “regular” folks yet.  So, aside from a newscast here or there about his whereabouts, I just had to believe that he would make it to my house that night.  I couldn’t obsessively see where he had already visited and track his path.

Kids today are so lucky!  Now, just by doing a simple search, they can find tons of Santa Trackers at their disposal!  When I typed “Santa Claus” into Bing and Google, it actually suggested “Santa Claus tracker”.  Check out some of these cool sites and enjoy!

Santa Update

NORAD Tracks Santa

Santa Radar

I wish you and your families a very Merry Christmas and Happy Holidays!  Thank you so much for tuning in this month to our Internet Marketing Advent Calendar.

Read the rest of the Internet Marketing Advent Calendar

Read the rest of the Internet Marketing Advent Calendar

Dec. 20 – The Top 10 Searches of 2009

December 20th, 2009 by Kasi

This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves Kasi and Amanda will focus on a new topic to get your internet marketing in order before the start of the new year.

As we’re looking ahead to the new year, it’s also tradition to recap the year that is coming to a close.  What’s the best way to remember what was on the collective minds of the US in 2009?  With the top 10 searches in Google, Yahoo, and Bing, of course!

Google.com – Fastest Rising
1. twitter
2. michael jackson
3. facebook
4. hulu
5. hi5
6. glee
7. paranormal activity
8. natasha richardson
9. farrah fawcett
10. lady gaga

Yahoo.com
1. Michael Jackson
2. “Twilight”
3. WWE
4. Megan Fox
5. Britney Spears — bumped from No. 1 after four straight years, according to Yahoo
6. Naruto
7. “American Idol”
8. Kim Kardashian
9. NASCAR
10. Runescape

Bing.com
1. Michael Jackson
2. Twitter
3. Swine Flu
4. Stock Market
5. Farrah Fawcett
6. Patrick Swayze
7. Cash for Clunkers
8. Jon and Kate Gosselin
9. Billy Mays
10. Jaycee Dugard

I figured that Michael Jackson would have dominated all three, but Twitter actually came out on top in Google.  It’s always fun to see the differences between the search engines.  I was surprised that Lady Gaga wasn’t in the top 10 for at least 2 out of 3, with her dramatic rise in the music scene (not to mention her, um, odd choices in costumes).  Still, I’m sure some conclusions can be drawn about the different demographics that use the different engines.  What do you think it means?
goodbye 2009!
Read the rest of the Internet Marketing Advent Calendar

Dec. 16 – Bing Shows Love to iPhone Users with Free App

December 16th, 2009 by Kasi

This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves Kasi and Amanda will focus on a new topic to get your internet marketing in order before the start of the new year.

For all of you iPhone users out there who have been waiting for the Bing search app, you are in luck!  Previously available on Windows Mobile phones and Blackberrys, Microsoft launched its free iPhone app just in time for the holidays.

The mobile app interface is very similar to the web interface:

bing iphone 1

Search results are broken up in the same standard Bing categories as well:

bing iphone 2

Overall, the app works smoothly and the image search is really slick.  You can scroll through full size images just as you would the standard photos on your iPhone, and click on a button to go the source page of the picture.  Microsoft added a voice-activated search feature as well.

If you have an iPhone, will you be downloading and using Bing?  I typically Google, but I didn’t mind giving it a spin.  It’s free, after all.

Read the rest of the Internet Marketing Advent Calendar

What is Vision?

Insights on business strategy, web marketing and social network marketing specifically for B2B companies.

Search Vision

Subscribe via RSS Subscribe via RSS

Follow Hall Web Services on Twitter Follow us on Twitter

connect with us on Facebook Connect on Facebook

Receive Weekly Internet Marketing Tips via Email


Enter your email address to sign up for internet marketing blog updates every Friday