maine web development, web design, internet marketing

This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves Kasi and Amanda will focus on a new topic to get your internet marketing in order before the start of the new year.

Back when I was a kid, the internet wasn’t around.  I mean, it had been developed and all that, but it wasn’t accessible to us “regular” folks yet.  So, aside from a newscast here or there about his whereabouts, I just had to believe that he would make it to my house that night.  I couldn’t obsessively see where he had already visited and track his path.

Kids today are so lucky!  Now, just by doing a simple search, they can find tons of Santa Trackers at their disposal!  When I typed “Santa Claus” into Bing and Google, it actually suggested “Santa Claus tracker”.  Check out some of these cool sites and enjoy!

Santa Update

NORAD Tracks Santa

Santa Radar

I wish you and your families a very Merry Christmas and Happy Holidays!  Thank you so much for tuning in this month to our Internet Marketing Advent Calendar.

Read the rest of the Internet Marketing Advent Calendar

• Dec. 23 – Is Blogging and Social Media New or Retro?
• Dec. 22 – This is NOT My Predictions Post
• Dec. 21 – Santa’s Helper Keyword Quick Tip # 2: Google’s Wonder Wheel
• Dec 20 – The Top 10 Searches of 2009
• Dec. 19 – It is OK to be a Person, Especially When Blogging
• Dec. 18 – New Toy from Google
• Dec. 17 – 2010 SEO Predictions
• Dec. 16 – Bing Shows Love to iPhone Users With Free App
• Dec. 15 – Your Charlie Brown Social Media Strategy
• Dec. 14 – A gift to you from Seth Godin
• Dec. 13 – Is Google Real Time Search Naughty or Nice?
• Dec. 12 – Santa’s Little Helper Quick Tip: Finding Long Tail Keywords
• Dec. 11 – LinkedIn, the Velveteen Rabbit of Social Media Websites
  
• Dec. 10 – Protecting Your Content
• Dec. 9 – Don’t Forget the Milk & Cookies (Good Content)
• Dec. 8 – Google Makes it (Even More) Personal
• Dec. 7 – Customer Service and Marketing
• Dec. 6 – Social Media Didn’t Invent Criticism
• Dec. 5 – Email is the frosting to your gingerbread house
• Dec. 4 – Is Google Caffeine on Your Holiday Wish List?
• Dec. 3 – Don’t Forget to Make Your Title Tags and Check ‘Em Twice
• Dec. 2 – Your Mobile Website
• Dec. 1 – Your Holiday Card List (Your Network)

Read the rest of the Internet Marketing Advent Calendar

• Dec. 23 – Is Blogging and Social Media New or Retro?
• Dec. 22 – This is NOT My Predictions Post
• Dec. 21 – Santa’s Helper Keyword Quick Tip # 2: Google’s Wonder Wheel
• Dec 20 – The Top 10 Searches of 2009
• Dec. 19 – It is OK to be a Person, Especially When Blogging
• Dec. 18 – New Toy from Google
• Dec. 17 – 2010 SEO Predictions
• Dec. 16 – Bing Shows Love to iPhone Users With Free App
• Dec. 15 – Your Charlie Brown Social Media Strategy
• Dec. 14 – A gift to you from Seth Godin
• Dec. 13 – Is Google Real Time Search Naughty or Nice?
• Dec. 12 – Santa’s Little Helper Quick Tip: Finding Long Tail Keywords
• Dec. 11 – LinkedIn, the Velveteen Rabbit of Social Media Websites
  
• Dec. 10 – Protecting Your Content
• Dec. 9 – Don’t Forget the Milk & Cookies (Good Content)
• Dec. 8 – Google Makes it (Even More) Personal
• Dec. 7 – Customer Service and Marketing
• Dec. 6 – Social Media Didn’t Invent Criticism
• Dec. 5 – Email is the frosting to your gingerbread house
• Dec. 4 – Is Google Caffeine on Your Holiday Wish List?
• Dec. 3 – Don’t Forget to Make Your Title Tags and Check ‘Em Twice
• Dec. 2 – Your Mobile Website
• Dec. 1 – Your Holiday Card List (Your Network)

This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves Kasi and Amanda will focus on a new topic to get your internet marketing in order before the start of the new year.

As we’re looking ahead to the new year, it’s also tradition to recap the year that is coming to a close.  What’s the best way to remember what was on the collective minds of the US in 2009?  With the top 10 searches in Google, Yahoo, and Bing, of course!

A deal between the 2nd and 3rd place search engines has finally been confirmed and is reported to close in early 2010. Microsoft and Yahoo!, who have been in talks since early 2009 after Microsoft’s failed attempt to buy Yahoo! last year, are teaming up to try and chip away at Google’s market share.

What Does this Mean?

Basically, the long and the short of it is that Yahoo! will use Bing’s search engine to supply organic search results. Pay-Per-Click ads that appear on Yahoo’s search engine results pages are going to be powered by Microsoft’s paid search platform, AdCenter. In return, Yahoo! will use their data and technology in other areas of the search business, including enhancing its display advertising technology. Both companies will maintain their own separate advertising and sales teams.

Let’s Look at the Numbers

Google scored 65% of the total US searches in June. Yahoo! came in just under 20% and Bing’s slice of the search pie was 8.4%. Together, the two underdogs don’t account for even half of Google’s share, but it’s still a step closer in rivaling the giant. “They should be worried,” Danny Sullivan, editor of SearchEngineLand.com, said of Google. “It’s going to give Microsoft in one fell swoop a much bigger share of the search market.”

Will There Be Much of a Change?

At this point so early in the game, it’s unclear whether or not Yahoo! and Microsoft will be able to greatly increase their current combined market share. There still needs to be some sort of driving force to steer people away from using Google. In my opinion, I’m not sure it can be done. I used Google to find more information about their search deal, which speaks volumes about the fact that people’s habits are hard to break. Will my preferred search engine change? Not very likely.

Stay tuned for more updates as the details unfold…

When you’re managing 30+ Yahoo Sponsored Search accounts, you tend to get a lot of administrative and marketing mail from them. Though I do my best to keep apprised of the latest changes in their service, there’s just too much information to care about all of the time. For example, they’ve been running a webinar series for making the most out of your campaigns, which, as PPC Hero cares to point out in good detail, can be a mixed bag of advice.

So why did my eyebrow raise to see that Yahoo will now offer me $20 as a thank-you gift for attending the webinar and then filling out the survey? A gift which I can get up to three times?

The reason I’m not attending these webinars is not because I need $20, but because my perception of time/value is just not there… and $20 sure isn’t changing anything. I even think their webinars are GREAT… for the right market.

For example, look at the titles of these:

How to Create Successful Campaigns
How to Create Successful Keywords and Ads
How to Improve your Ad Quality

All nice topics, covering some pretty hearty stuff like geo-targeting, automatic keyword insertion, landing page quality, and other factors that effect the success of a campaign. The problem is, I already know all this, which means that as many pieces as Yahoo sends my way, I’m still not going to be interested.

Missing the Boat

My frustration with Yahoo’s service, especially compared with Google’s, is their failure to provide powerful tools for account managers like myself. The topic of these webinars and the frequency of their appearing in my inbox is just more evidence of that.

Where’s my offline editor for managing multiple ad campaigns across several accounts?
Where’s my master account so I can easily review the status of multiple clients?
When can I pull reports for multiple accounts automatically, based on specified parameters?

While I appreciate Yahoo’s effort to keep customers apprised of how to make their campaign work for them, my feeling is that they’re doing so as the expense of professionals who need more than what you’ll get out of an hour-long slideshow.