September 30th, 2008 by Fred
This afternoon we talk about keywords. And while I obviously have no idea how the conversation will turn out, I’m guessing that ultimately there’s just one ultimate question — how do I pick the right keywords?
Well hold on, not so fast.
Too often in the realm of search marketing it’s tempting to focus on the numbers — of search rankings, traffic, bounce rate, stats, etc. which do of course paint a portrait of a site’s vitality and the success of content. But more importantly is the question of providing value to customers, which the numbers might hint at but don’t entirely reveal.
When you think about the keywords you do or want to focus on, don’t just think about the numbers given to you by a keyword tool. Don’t just think about the competition in the top 10 for that keyword, or the pay per click advertisers crushing the ad space. Don’t just think about what you’re selling, think about what you have to offer.
It’s like the old adage — walk a couple miles in your neighbor’s shoes. But in this case, they’re your customers, and if you haven’t tried them on lately, you might find your business is tripping over itself more than it should.
Agree? Disagree? This afternoon’s your first chance to engage in a public roundtable with us at Hall, talking about this very subject, both the rote technical question of choosing keywords and the greater marketing vision component I’ve just touched on.
Sign up for the free webinar now!
September 16th, 2008 by Fred
Just wanted to turn your attention to a fresh webinar from just this afternoon available in our webinar archives: Show, Don’t Tell! How to Use Video to Tell Your Story.
We had a great time this afternoon talking about the growing field of video marketing and in particular, how to use video as an inbound marketing tactic to create a message that resonates with your customers.
Stream the webcast online or contact us to get the original PPT presentation.
July 15th, 2008 by Fred
It’s not too late to sign-up!
Join us this afternoon for a to-the-point half-hour discussion of SEO best practices in our webinar, “SEO: What You Need to Succeed,” derived from our very popular “Way Beyond SEO” webcast.
It runs from 2-2:30PM EST today (Tuesday) and yes, it’s absolutely free.
July 14th, 2008 by Chrystie
Think everything you read on the internet about the internet is true? Think again! In my time as a internet marketing and search engine optimization specialist I have answered many, many questions from small business owners, internet enthusiasts and even some website pros about internet and search ranking fiction. Here is a list of the Top 3 internet and website related myths and the facts behind them.
Myth: “If I build a website, they will come”
Fact: Not true. While this adage may be true for a Wal-Mart in East Podunk, a website is far from the big box retail giant. Merely having a website is no longer enough. With literally hundreds of millions of websites out there, your website needs to be optimized, marketed and maintained in order to be found online.
Myth: “A picture is worth a thousand words, that’s why I don’t need text on my website”.
Fact: Wrong. People are visiting your website to find information. Information about a product or your services. They are not likely to glean what they need from a picture of tree..even if it is a pretty tree. Write clear, consise and resourceful content on your site to give searches what they are looking for.
Bonus: Search engines need content to crawl to help you rank for your targeted keywords.
Myth: “I heard you can pay Google to get to the top of search engines.”
Fact: Wouldn’t it be great if this were true. Unfortunately, it isn’t. No amount of cold hard greenbacks is going to win you any favor in Google’s search ranking algorithm.
If you have any myths you’d like debunked or are interested in learning more about internet marketing and search optimization, tune into our webcast,”What you Need to Succeed“, Tuesday July 15th at 2:00 p.m
