I’m gearing up for tomorrow’s webinar on how search works on a technical level.
We’ve spent a lot of time as of late focusing on the people side of the web, and tomorrow’s webinar takes us to the other end of the spectrum — code and server language and indexing and algorithms, which should serve as a hearty reminder that it’s robots, not humans, who make all of this stuff work!
(Okay, it sort of takes two to tango)
Seriously, though, the heart of all of the human-powered web is hard-working, fearless robots who ceaselessly index the internet, delving into some deep dark quarries where most of us humans would never dare go.
And while we and Google agree that you should make websites for users, trying to make a successful website while not understanding how search engines work is like trying to build a best-selling car without understanding how engines, tie-rods and fuel injectors work (which I don’t, for the record).
Slick design and the features that consumers want is great, provided you can get up and get there in the first place.
UPDATE: This webinar is now online! Check out How Search Works in our webinar archives.
