November 17th, 2008 by Hall
I’m gearing up for tomorrow’s webinar on how search works on a technical level.
We’ve spent a lot of time as of late focusing on the people side of the web, and tomorrow’s webinar takes us to the other end of the spectrum — code and server language and indexing and algorithms, which should serve as a hearty reminder that it’s robots, not humans, who make all of this stuff work!
(Okay, it sort of takes two to tango)
Seriously, though, the heart of all of the human-powered web is hard-working, fearless robots who ceaselessly index the internet, delving into some deep dark quarries where most of us humans would never dare go.
And while we and Google agree that you should make websites for users, trying to make a successful website while not understanding how search engines work is like trying to build a best-selling car without understanding how engines, tie-rods and fuel injectors work (which I don’t, for the record).
Slick design and the features that consumers want is great, provided you can get up and get there in the first place.
UPDATE: This webinar is now online! Check out How Search Works in our webinar archives.
March 16th, 2009 at 7:16 pm
nice! [IMG]http://rich-niche.info/cookie/img/smilies/happy.gif[/IMG]
July 24th, 2009 at 12:40 am
I like this theme you are using… what is it?
August 11th, 2009 at 3:26 pm
Although not easy, getting your site found in the search engines can be done cheaply. There are 3 things your website should have: keywords throughout the site, good Titles using your keywords (Titles are at the very top of your browser), and links pointing to your site. To find links, go to Google and type in your keywords along with the word ‘directory’. For example, if your site sells auto parts, then you would type ‘auto parts directory’ (without the quotes) into Google. This will give you a plethora of links to submit your site to. Good luck!