In marketing lectures, webinars and keynote speeches you may hear the term ‘KPI’ a lot. In a recent conversation I had a colleague ask me what a KPI actually was and how I use them. So I thought I would talk about that here briefly. KPI stands for Key Performance Indicator. A KPI is nothing…
Author: Hall
What is the Best Time of Day to Tweet?
I had two people ask me this question in my last webinar, Top 10 Tips You Need to Know About Using Twitter for Business, and I hear it often so I thought I would address it. I will warn you, this is not an easy answer. If it was easy, it would be no fun.…
How and Why to Create Google Alerts
I’ve been using Google Alerts for about 2 years now and can tell you that they save me lots of time! As a Sage Preferred Vendor, we work with many different Sage Partners who work with a variety of industries, selling an array of different products – from accounting software to CRM systems! To be…
Worried because you have questions about social media? Don’t be!
Sure, tread lightly and do your homework but don’t let the questions you have about social media paralyze you. Want to know why? Because everyone else has the same questions. We had a nice conversation with a man while we were at Summit last week. He said he thought all this social media stuff was…