Author: Hall

As the end of 2007 approaches it seems like a perfect time to recap our most popular and commented blog posts: 7. More Than You Ever Wanted to Know About Linking How much are certain links worth? Are directories valid? Should you pay for links? How do you measure your linking success? 6. Microsoft Jumps… Read more »

 Should you change a domain name? We recently had a client inquire about changing the domain name of his website. As a new owner of an existing web-based business he wanted to start fresh with a new domain name and look to the website. The first step was to investigate a few things about the… Read more »

Regardless of whether you think that search is a popularity contest, for years Google categorized the web in terms of “haves” and “have nots” by creating two indexes — the normal, regularly crawled results, and the supplemental results, those slightly off, unpopular, ugly performers who, try as they might to hang with the cool kids,… Read more »

One nice thing that always follows major conferences is the AV brought home by the different companies in attendance. While you can never recreate the exact feel of being somewhere, often it’s the conversations that are the most valuable and exclusive, hands-on interaction with some of the biggest people involved with the search world. Matt… Read more »