In the latest June update, Bing is offering two new pilot offerings that will allow users to reach their ideal audience. These two pilot offerings include In-Market Audiences and Custom Audiences. Let’s take a peek at what’s included. In-Market Audiences When it comes to In-Market Audiences, this new feature allows you to target users who…
Author: Hall
Understanding Search Intent for SEO
Search intent is a key component for Search Engine Optimization (SEO) to make sure you are targeting the correct user and space. In this blog post I will use one example to show how a key term can be used incorrectly and how to find an accurate match of terms and intent. What is Search…
Optimizing Images for WordPress
The Problem Image quality vs. performance is a constant tradeoff that developers have faced since the early web. We all want beautiful large imagery that creates immersive multimedia experiences for our website users, but this comes at a significant cost. Not only do heavy image files lead to a slow/disjointed user experience leading to lower user…
Latest Google AdWords Updates for Spring 2017
Spring has sprung, and with it, a number of new updates are springing up across Google AdWords. Here are some of the latest Google AdWords updates we are excited for: New Remarketing Lists For Search Ads (RLSA) On May 1, 2017, Google AdWords announced the launch of its latest update, Similar To remarketing lists for…