It’s almost hard to believe that another year has come and gone already. Fortunately, we marked the year with some fun and important accomplishments. For starters, 2017 was the fourth straight year that Hall maintained 100% employee Google Analytics certification. Back in May we sponsored and volunteered at the 4th annual WordCamp Maine and the…
Category: Content Marketing and Social Media
5 Steps to High-Quality Content
Whether you’re embarking on an entirely new website or simply re-evaluating the effectiveness of your existing content, it’s important to have a clear direction on what your content requirements are and how to get it done as quick and as painless as possible. Here are 5 steps toward organizing and generating content. Communicate with Your…
11 Reasons Website Visitors Bounce
Bounce rate is defined as the total number of visitors registering one hit per session divided by the total number of hits to your website. In layman’s terms, it is the percentage of users who exit a site without visiting a second page. Bounce rate is one of the many key performance indicators, or KPIs,…
Improve Your Website: A Quick Checklist
First impressions are huge. Functionality is huge. Relevance is huge. These set the tone for what to expect from your website, brand, and business. Below are a few important questions to ask yourself as you go through your website to help improve your online presence. Does your site have a clear objective? From the first…