“Show don’t tell” – This adage is as relevant today in the world of online marketing as it was in 9th grade English class. The advantage we have as marketers is that we can use actual images to increase the impact of the words we put on the page. Most website managers and bloggers recognize the opportunity…
Category: Content Marketing and Social Media
Getting Started with Pinterest Promoted Pins
Pinterest first announced Promoted pins in September 2013. In May 2014, Pinterest opened advertising to a select number of advertisers. As of January 1, 2015, Pinterest opened their reservation-based Promoted Pins to all U.S. based business accounts. Once approved, small and medium-sized business will be able to use Promoted Pins (CPM). Promoted Pins look very…
Top Hall Blog Posts of 2014
Another year has come and gone and to say that this was a big one for Hall would be a bit of an understatement. To list just a few of our highlights from 2014, we launched an award winning open source WordPress framework, became 100 percent Google Analytics certified, took home our fourth Best Places…
Use an Editorial Calendar to Manage Your Company’s Content Output
Businesses today have more options for marketing themselves and communicating with customers online than ever. The problem, despite the myriad solutions now available, is that the internet can still feel frustratingly compartmentalized at times. It offers countless platforms on which to provide value and interact with customers, yet each of these feels distinctly apart from…