This article from Business Insider talks about how Proctor & Gamble is struggling to meet its marketing goals after the CEO made an announcement that they were going ‘all-in’ on social media. In a recent interview, P&G’s CEO is now saying they are instead going to increase their paid search budget and focus on traditional…
Category: Content Marketing and Social Media
Facebook’s New News Feed: What Does it Mean for Users – and Marketers?
Unless you’ve been under a rock, you know that Facebook announced big changes for its news feed last week. As most speculated, the design changes highlight the most popular and engaging content on Facebook: images. All of the visual content you see in your news feed will be bigger and better. For marketers, this means…
Are Brands Stalking You? 3 Popular (and Effective) Remarketing Techniques
Ever look at a product online, decide not to buy it and then feel like it is haunting you all around the internet? You may not be losing your mind. You may be the focus of a smart remarketing campaign. Remarketing/retargeting is a service offered by a variety of online display ad networks that lets…
What Can You Say in Six Seconds – Exploring Vine for Business
A few weeks ago, Twitter announced a new mobile video application called Vine. Vine is a mobile app that lets you shoot and loop six second videos with your phone… think animated GIF, but shinier. You can download it from the Apple App Store. Vine is about ‘sharing moments’. The app is very cool and…