In February of 2012, Twitter first announced that they would be releasing advertising options for small businesses, and this officially arrived in the fall of 2012. This new option for smaller budget advertisers has been long awaited. In the past Twitter has been very exclusive with which accounts they accept for their full advertising platform…
Category: Content Marketing and Social Media
Christmas Comes Early for Local Search: Google Maps for iPhone Released
When Apple released iOS 6 for iPhone in September, it also replaced its Maps app that relied on Google mapping data with an all-Apple version; Apple Maps. The new app was beautifully designed with stunning 3D-like capabilities…but not all that reliable for actual navigation. The outcry from geeks and soccer moms alike was audible across…
Getting to the Bottom of Facebook’s Edgerank and Promoted Posts
Whether you’re a Facebook page owner or not, you probably know that a lot of people have been pretty worked up about how Facebook is displaying posts in the newsfeed. There’s a nasty rumor going around that Facebook is now decreasing newsfeed impressions for pages as a way to entice people to buy promoted posts.…
Is Apple Maps a Fail? Or Is Apple On To Something?
For weeks, the internet marketing world held its excited breath as we awaited the arrival of Apple Maps. Google Maps has been the default mapping app on the iPhone for years, but beginning with the iPhone 5 and iOS 6, the default mapping app will be completely in-house with Apple Maps. Experts claimed in September that it would…