If you follow the social media news stream, you’ve probably heard about this newish social media advertising feature released by Facebook. Facebook’s Custom Audiences has web marketers pretty darn excited because it allows you to target outside the constraints of the network’s user data. This means that you can now use your customer and prospect…
Category: Content Marketing and Social Media
Social Media Crisis Management
We have seen them on blogs and in the news – some form of a social media crisis, tarnishing (or worse) a company’s reputation. The thought of that happening to your organization can actually be paralyzing. I talk to many businesses that are afraid of social media because they’re worried that someone may say something…
Social Media Advertising – Twitter, LinkedIn and Facebook
There is no denying that your customers and potential customers are using social media sites. As social media sites rose in popularity though, it became harder to stand out from the crowd. As social media sites grow up (and try to generate money), many have launched advertising options for businesses. Some are great, some need…
How to Be Heard on Facebook: Posting to Your Brand Page to Engage
1,000+ Facebook Likes equals 1,000+ eyeballs, right? Wrong. Not all of your fans or followers are going to see those Facebook posts you’re so diligently putting out there. Facebook still favors the user and it customizes each user’s Newsfeed content based on how often said user engages with posts by friends and brands. Facebook does…