Another year has come and gone and to say that this was a big one for Hall would be a bit of an understatement. To list just a few of our highlights from 2014, we launched an award winning open source WordPress framework, became 100 percent Google Analytics certified, took home our fourth Best Places…
Category: Google Analytics
How to Add Secondary Dimensions to Google Analytics Custom Reports
When looking at any default report in Google Analytics, you will notice that you have the option to pivot tables by primary and secondary dimensions, allowing for a more granular breakdown of information. However, if you have ever created a Custom Report in Google Analytics, you may have noticed that even if you choose a…
How to Implement Event Tracking Using Universal Google Analytics
Google Analytics is a very powerful tool right out of the box, however, the default installation is unable to track JavaScript and jQuery actions and on page events. By default Google is only notified when a user interacts directly with the server, which typically happens when changing from one page to the next. In order…
How to Use Google Analytics to Track the Impact of Your Website Redesign
Website redesigns are expensive and time intensive. Chances are you’ll need to prioritize elements in order to keep your redesign on time and under budget. In order to make these decisions, and evaluate redesign performance, you’ll need an understanding of which web metrics to track (and which to ignore). In this post, we’ll walk through…