It’s that time of year again where we begin to wrap up 2016 and reflect on all that has passed this year. Last year, we made a few predictions that came to fruition, such as the need for more content in SEO, the emergence of Apple Pay, and voice becoming a relevant player. However, some…
Category: Google Analytics
Do Rotating Banners Convert? Rotating vs. Static Banners
Rotating banners (sliders and carousels included) are in theory are a great idea, they allow you to show multiple calls to action with different messaging in one area without taking up additional prime real estate on your homepage. The idea is simple, use one area to try and engage multiple user personas with different goals.…
4 Tips for Running a Successful A/B Test
Think Scientifically When you are running an A/B test, think of yourself as a scientist conducting an experiment. Strategies described in the Scientific Method apply very accurately in this situation. Before creating the test in Google Analytics or writing any code, ask yourself: What problem am I trying to solve? (Observation) What changes do I…
Landing Page Performance as a Better SEO Metric
When it comes to SEO reporting, most people like to focus on a single metric – the keywords that are ranking and how high they rank. It makes sense, because the way people find you in search engines is through keywords. Theoretically the more keywords you rank for and the better your rankings are for…