Winning Local Search for 2014

Entering the New Year, search marketers are eagerly looking ahead for trends of 2014. As opportunity grows for businesses to connect with customers via search, so do the trials of defining the best method and the influence search engines have to change the game entirely, like Google did with Hummingbird this past year. Winning local search for…

8 Tips for Video SEO and Your Video Marketing Strategy

Videos are becoming more and more important on the internet as more users gain access to faster internet connections. It is because of this that businesses need to start thinking about video SEO and the strategy behind marketing video content on the internet. Videos are especially important in helping drive traffic to your website. Google…

3 Tools to Monitor Website Health

Having a website and not monitoring its performance in today’s competitive landscape is simply not smart. With tools like Google Analytics and Adobe Creative Cloud for tracking and reporting data, businesses can learn a lot from the behavior of those that visit their site. This type of analytical data can be the contributing factor between…