Google has rolled out a new program called Surfaces Across Google, which can be used by anyone who creates or currently has a Google Merchant Center account. With this tool, you can sell your products for free within the Google Shopping tab. With the free exposure of your products to millions of people every day,…
Category: Paid Search (PPC)
Power Performance With Web Push Notifications
Web push notifications were first launched in 2015 in the Chrome browser, allowing websites to push out messages after a user had left the site. The innovation has since been adopted across many browsers, on both PC and MAC operating systems. What are web push notifications? Web push notifications are alert-style messages sent to a…
Proven Optimizations for Profitable Google Shopping Campaigns
Google Shopping ads are a no brainer when it comes to eCommerce advertising. There is a lot you can do from the way you structure your campaigns to simple optimizations. Hang with me to the end of this blog and you will be well on your way to creating profitable shopping campaigns. Negate Irrelevant Search…
Tapping into Google Trends
Are you selling products or services that are affected by region or seasonality? Or popularity? Your online marketing campaigns could benefit from the database of search information that Google Trends serves up in addition to the real-time search trends. What Does Google Trends Show? This often-overlooked tool illustrates the popularity of search terms compared to…