Google Shopping ads are a no brainer when it comes to eCommerce advertising. There is a lot you can do from the way you structure your campaigns to simple optimizations. Hang with me to the end of this blog and you will be well on your way to creating profitable shopping campaigns. Negate Irrelevant Search…
Category: Paid Search (PPC)
Tapping into Google Trends
Are you selling products or services that are affected by region or seasonality? Or popularity? Your online marketing campaigns could benefit from the database of search information that Google Trends serves up in addition to the real-time search trends. What Does Google Trends Show? This often-overlooked tool illustrates the popularity of search terms compared to…
Paid Search Competitor Analysis
Competitor analysis is one of the first steps in the process of planning a paid search campaign. How do you win if you don’t know what your competitors are up to? Define Your Top Competitors Create a list of your direct competitors, and include those who may be perceived as competitors. Perform a search using…
Why You Should Be Using Google Ads Scripts
The truth is, Google Ads scripts can seem very intimidating to someone without a coding background, and that’s why a lot of people tend to write them off. I’m here to tell you that they are not as complex as they seem. With Google Ads scripts, you can ultimately improve Google Ads account performance and…