The Big Decision: Static or Dynamic?

When you are getting ready to build a new site or redesign your current one there are a lot of decisions that you will need to make – what it will look like, what content you are providing, how you will market the site, and who will be updating the site, to name a few!…

What NOT to do with your business website

When visitors come to your website they’ll see the design, they will consume the content and if they like what they see on the home page or entry page, there’s a pretty good chance they’ll navigate to other pages. Through these interactions your site visitors are gathering data and making assumptions about who you are…

6 Signs Your Website Content is Dated

Having fresh content on your site is important; it keeps your audience interested and gives them a reason to return. Keeping everything current shows that you care about your website and visitors, while also maintaining professionalism. Too bad not everyone feels the same way. Below are 6 signs that your website content is dated (I…

Targeting Multiple Locations for Search – Microformats

Microformat example: the mechanism This week I was chatting with my Hall colleague, Mike Johnston, about targeting multiple locations for search, and asked if he was familiar with using microformats (also known as rich snippets) a data format embedded in a web page that can specify to Google the purpose of the content separately from…