Backlinks matter to SEO. Despite the rapid changes in the organic search landscape, that fact remains true. Backlinks are like signatures in your yearbook. When coming from the right source, they serve as a vote for your site that says, “this content is valid and relevant to what’s being talked about on this other site…
The Hall Blog
Understanding the Google Analytics Real-Time Reports
The Real-Time Reporting section of Google Analytics is a fairly new area of the interface. Before Real-Time tracking, testing and confirming that certain configurations or settings were working properly was time consuming and frustrating. With the addition of Real-Time reports, we can get instant gratification that goals, events and filtered profiles are indeed working properly.…
5 Important SEO Elements for Your Blog Posts
Blogging is so important for your online presence. It shows you are a thought leader in your space, is an easy-to-update way to react and respond to customers and news in your industry, it shows personality behind your brand; it showcases your staff’s knowledge and is a great SEO resource. Blogging alone is great for…
Winning Local Search for 2014
Entering the New Year, search marketers are eagerly looking ahead for trends of 2014. As opportunity grows for businesses to connect with customers via search, so do the trials of defining the best method and the influence search engines have to change the game entirely, like Google did with Hummingbird this past year. Winning local search for…