Creating landing pages can be one of the best ways to get more conversions and leads from your marketing efforts. A good landing page should get all of the most important information through to your visitor in the most straightforward manner possible. Getting that message across can be done with graphics, text and very clear…
The Hall Blog
Optimizing Your Business Facebook Page
Last week we noticed that Facebook is now allowing Page owners to change their username or vanity URL. Before now, the username you chose was permanent – no ifs, ands or buts about it. This got us thinking about other important Page elements that are worth noting if you are creating a new Facebook Page…
Yelp and Bing Have Their Eye on Google and Zagat
As I told you two weeks ago, Google imploded their Google Places pages and are converting everyone to Google+ Local. Lots of businesses have been left out in the cold with duplicate pages appearing, disappearing listings altogether and a lack of answers other than ‘wait and we will fix it’. In a big move, Bing…
SEO at a Glance [INFOGRAPHIC]
Optimizing your website for search is so important. You want to make sure the right people are finding your site for the right things. In this Infographic below we try to show you all the different aspects of optimizing your website. Your process needs to start with keyword research and validation. You want to target…