After you’ve set up your Google Adwords PPC account and started running your campaign (long enough to have some data and trends to analyze), you have to start optimizing your campaign. A great place to start is to determine the best (and worst) times of the day and days of the week to run your…
The Hall Blog
Have a Mobile Site? Include a Full Site Option Too
As you know, more and more people are accessing your company website from their mobile phones and we need to be prepared for that. We have talked about deciding if you need a mobile site, determining how to see if mobile viewers are coming to your site, and lots of tips about boiling down what…
Setting up a Custom 404 Page – Why and How?
A 404 Page is a page on your website that cannot be found by the server. In many cases someone may navigate to a 404 page because the page they are looking for may have been deleted or moved, they may have clicked on a broken link, or maybe they typed an incorrect URL in…
Are you Writing for Subscribers or Readers?
I was recently talking about blog subscribers versus blog readers with a friend and then I saw this great post from Convince and Convert on his opinion of how to get more blog subscribers. As you create your blogging goals and strategy, you should have an idea of who you are writing for and make…