We have talked a lot about blogging; how it is good for SEO, establishes you as an authority in your industry and as a home base for your social media efforts. The more you blog, the easier it gets. The more you blog, the more you find out what works and what doesn’t. You can…
The Hall Blog
Creating Content to be Consumed To-Go
I spent the morning yesterday (blizzard and all) at the Eggs and Issues event, hosted by the Portland Regional Chamber. The speaker was David Shaw, Managing Partner of Black Point Group, and founder and retired CEO of IDEXX Laboratories – to name a few of the things he is known for. The topic was how…
What Does Your Bounce Rate Tell You?
One key metric to pay attention to when reviewing your web analytics is the bounce rate. The bounce rate tells you the percentage of single page visits on your website. Basically, it is the percentage of times a visitor viewed a page and exited the site without visiting any other pages. Your web analytics shows…
Setting Up Your Adwords Account
It’s finally time. You’ve been reading our articles over the past few months. You are no longer confused by the terminology, you know the basic anatomy of your campaign, your budget is well defined and you are ready to track it’s performance. Now you are ready to begin your first Paid Search campaign. Before you…