Photo Credit: williamcromar One key metric to pay attention to when reviewing your web analytics is the bounce rate. The bounce rate tells you the percentage of single page visits on your website. Basically, it is the percentage of times a visitor viewed a page and exited the site without visiting any other pages. Your…
The Hall Blog
Setting up Your Adwords Account
It’s finally time. You’ve been reading our articles over the past few months. You are no longer confused by the terminology, you know the basic anatomy of your campaign, your budget is well defined and you are ready to track it’s performance. Now you are ready to begin your first Paid Search campaign. Photo credit:…
Spying on Your Online Competition
Photo credit: olarte.ollie Today is Sherlock Holmes day! January 6th is widely considered to be the popular detective’s birthday. In honor of this special day, I thought I would name a few of my favorite free tools for being an online detective for your website and maybe even your competitors*. So grab your magnifying glass…
What is Crowdsourcing?
Who is Using Crowdsourcing? How Should You Use Crowdsourcing? Crowdsourcing is the term given to taking a task that is usually done by one person and opening it up to a larger audience. Think of the show ‘Who Wants To Be a Millionaire‘, one of the three Lifelines is to Ask the Audience. Almost every…