The Hall Blog

There has been a really tough battle going on in the blogospere between Social Media and SEO. Experts from each side of the fence valiantly defending their specialty and claiming theirs is the best solution for your business. In most of the arguments, I have seen blown out of proportion statistics or some wildly uncommon… Read more »

Sticker shock is sometimes the biggest hurdle to overcome when considering Paid Search Marketing as an option for your service or product. One of the important, if not most important things to consider before you begin a Paid Search Campaign is the budget. Your budget sets the tone for your entire campaign. With more traditional… Read more »

Yesterday I had the opportunity to speak to members of the Portland Regional Chamber. The event was held at the Woodlands in Falmouth, the muffins were hot out of the oven and the topic was Creating an Online Marketing Plan and Maximizing Your Marketing Dollars (full slide deck is below). I gave those poor folks… Read more »

What information we hold as private versus that which we make public is blurring. With widely adopted social networking sites like Facebook, Twitter and LinkedIn we are connecting with our family, friends, business associates and more all in the same place. Many have had to learn the hard way that over-sharing with your network has… Read more »