Yesterday Google released a new open image format, WebP. The goal of the WebP format is to create a new image format specifically for the internet that will significantly reduce image size. From Google’s initial trials, WebP reduced the file size by 39% in a test of 1,000,000 images retrieved from the web. Why make…
The Hall Blog
Building Web Presence: Part 2
Last week I started to explore the idea of focusing not only your website, but your whole web presence, check it out if you missed it. Where do I start? You should start by evaluating your web presence and then work to grow and strengthen what you have. Can people searching for your products or…
Social Media FTW Takeaways
FTW Organizers: Chrystie Corns (speaking), Jacia Kinsman and Rich Brooks (texting/checking in) The Hall Web Services marketing team headed over to Social Media FTW this week. A full day conference here in Portland, Maine on all things social media. It was great to mix and mingle with experts, designers, marketers and business owners as we…
Building Your Web Presence: Part 1
Yes, your website matters, it matters a whole lot. Your primary focus should be on ensuring that your site is designed to effectively drive and convert traffic as well as remain consistent with your brand. However, it’s time you also start thinking about your overall web presence. What’s Web Presence? Your web presence describes what…