The days of the creative/marketing department living differently than the rest of the company are over. The creative department on staff needs to be intertwined in all aspects of your business; in business development, marketing, client relations, technology development, content creation et al. Creative/Technology Department The new creative department needs to work hand in hand…
The Hall Blog
Does your Website Need a Check Up?
Whether you’re sick or not, most people go to the doctor for an annual check up. Your doctor will check your eyes, ears, heartbeat, lungs, and discuss anything else you may have concerns about. Even though your website is not a living, breathing, organism, it does need to be an evolving, expanding, entity online to…
Show and Tell – SXSW Inspired
It has been a busy few days here at SXSW. There are thousands of people, representing thousands of companies. There are hundreds of sponsors and hundreds of sessions and panels. One thing that has contributed to who I can really connect with and who I am just meeting is their ability to show me why…
Avoiding Social Media Hype
Social Media has become quite the darling of the new marketing world. Truth is, social media is an excellent way to connect with your current and potential customers (even in the B2B world). The problem is, many businesses can’t sift through what is social media hype and what is practical, usable advice for their business.…