Why Campaign Tagging is Important for Email Marketing

Campaign Tagging is a great way to track results of your your Email Marketing efforts within Google Analytics. By tagging your links, you gain a broader, more full picture of what people do on your site after they “clickthrough” a link in an email. What are tagged links? Tagged links are the links within your…

The Marketing Shift: 5 Things Every CEO Should Consider

Being able to effectively market in the new research oriented, conversation marketing environment of the web must be a part of every B2B organization’s marketing strategy. We all recognize the opportunities that everyone is talking about in social media marketing, but what is really going on? How do we get our heads around this, when…