The foundation of B2B paid search strategy is similar to that of B2C. Campaigns are composed of ad groups, keywords, bids & budgets, ad copy, conversions, and ad schedules. The main difference is in the style of messaging. Research Keywords What is your target audience searching for? Time taken to discover the terminology that your…
The Hall Blog
How to Get Unsampled Data from Google Analytics
Scenario: You and a co-worker are tasked with providing a high-level analysis on Google Analytics data for the previous year. You both pull the same report, but find that you end up with different totals at the end. You double and triple check your work, but keep getting different results each time. After racking your…
Control Your Site’s Custom Fonts with Font Display
Custom fonts are great—they can bring a unique look to your website and they can be a crucial part of your branding. But what makes a custom font “custom” is that they’re not something users typically have already on their computer. For example, The New York Times uses a variety of custom fonts across different…
Enhancing PPC Marketing With Regression Analysis
When it comes to PPC marketing it is important to avoid guessing as much as possible. Regression analysis is an advanced tool and a predictive model. It can help take the guesswork out of the equation and bring your PPC marketing to the next level. Regression analysis helps you make data-driven predictions about future outcomes…