Keyword research can seem daunting – it impacts every other SEO task that you perform. We know we need a list of words for people to find us, but how do we know which ones? What is keyword research? Keyword research is the process of defining words and phrases that people use in search engines.…
The Hall Blog
Manage Site Tracking with Google Tag Manager
Tracking the performance of your site is extremely important. This information allows you to make informed decisions when making improvements. It can help you identify issues and opportunities. When it comes to tracking your site there are many tools out there that range in price and purpose. All of these services will require some amount…
Preheaders – Your Email Marketing Guide
When building email marketing campaigns, there are a considerable amount of variables when it comes to marketing strategy and technicality: audience & segmentation, subject, valuable content & imagery, automation, and deliverability to name a few. Something that is often overlooked is the preheader message. Preheader? What is that? The “preheader” is the text following the…
The Importance and Use of Alt Text
To be rendered by a browser, images come with several attributes like src, width, height, etc. What if an image cannot be displayed? What if a user is visually impaired and uses a screen reader to access the web? The alt attribute provides text, an alternative to an image, to be rendered by browsers or…