Website conversions take many forms, occurring on various pages throughout a site. Whether the action is a form submission, phone call, sign up, or an ecommerce transaction, all conversions can be increased by optimization. Dedicated landing pages used in paid search advertising use tactics to encourage the visitor to take a specific action. Tactics are…
The Hall Blog
Protecting Yourself Online
Online security has been a growing sector for years and from our perspective, it is something that the newest generation of web users will probably take for granted. The past 10 years have seen a huge improvement in online communications, whether it’s social media or the devices we use to access those portals. Every type…
WordPress 5.0, Gutenberg, and The Future
WordPress 5.0 was released on December 6th of 2018 and with it comes the new Gutenberg editor as the default core editor. Gutenberg is the project code name for the new block editor UI designed to allow users to create, manage, and layout their content. This change helps modernize the WYSIWYG editor that was introduced over…
2019 Marketing and Technology Predictions
2018 is winding down, which means it is time to reflect on the year and envision what 2019 may bring. We at Hall have come up with some bold predictions for marketing, technology, and life in the new year… do you agree with any of our guesses? What trends do you predict for 2019? Digital…