Protecting Your Website’s Data and Getting Ready for GDPR

Keeping the information you collect and store on your website secure should always be a top priority. You want to make sure your website is safe for both you and your users. With the increase of data breaches, it is important that you know what, where and how you are storing information on your website.…

Advertising on Amazon in 2018 – Part 2

In Part 1, we looked at the types of relationships that were required to advertise with Amazon. You need to establish a Vendor or Seller relationship to sell and advertise with Amazon. [Update: As of March 2018 Amazon is removing its Vendor Express program, which means there are now only 2 seller programs with Amazon:…

Benefits of SVG Vector Graphics

An SVG, or scalable vector graphic, is a format for rendering two-dimensional images, most commonly used for such things as icons, logos and illustrations (our logo is!). The use of SVGs has become more widespread as the design trend continues to move in the direction of vector-based art. Developers can also embrace the trend as…

User Experience, Visual Design, and Why Both Matter

In the initial stages of a web design project, I sometimes hear: “I don’t care how the site looks, just make sure the user experience is good.” I also sometimes hear: “I want something beautiful and minimalist. Can we minimize the navigation and make the call-to-actions more subtle?” There are different perspectives regarding the impact…