Have you looked at Google AdWords lately? If you work in digital marketing or run a business, it’s likely you’ve seen the big changes that Google Adwords has rolled out. In a field that’s constantly evolving, the programs that help us effectively do our jobs must be evolving as well. 2018 has already proven to…
The Hall Blog
How to Filter Out (Not Set) Hostname in Google Analytics
If you are like me, you probably see unnatural traffic all of the time sneaking into your Google Analytics data. It is a constant battle, and you sometimes feel like you will never get the clean data you deserve. Not all bot traffic is created equal though, and the measures necessary to remove this data…
Do You Need a Website or Just Social Media?
I recently overheard a conversation between a couple of friends. Friend #1: “I’ve been running my own small entertainment business for a few years and I’m having trouble getting out to possible new audiences with just Facebook. I’ve been thinking of finally setting up my own website.” Friend #2: “I don’t think you need a…
5 Common Questions About Gutenberg
What is Gutenberg? Gutenberg is a new content editor being integrated into WordPress core sometime in 2018. It’s the largest shift in the editing experience the platform has ever seen, and is a big step in changing the platform’s user experience. The project is in active development and there are a number of issues still…