When choosing a hosting provider for your website it often comes down to making sure it can handle your site’s traffic and fit in your budget, but something else to consider is geographic location. Whether you’re running a regional content site or an international eCommerce business, getting hosting that is near your site’s target users/audience can help…
The Hall Blog
Website Forms: 6 Best Practices
As an online retailer or business, web forms are the vehicle – and sometimes battle – between you and a potential customer. Dedicating time to optimizing your intake forms is vital to boosting conversion rate. Here are 6 basic best practices when it comes to web form optimization. Be present, but don’t overwhelm. Use data…
Advertising on Amazon in 2018 – Part 1
If you are currently an ecommerce business or a business interested in advertising your products online in 2018 you may have thought about getting an account with Amazon.com. If that’s the case you’ve probably asked yourself, ‘How do I get started with Amazon advertising?’ Below is a response to that question. Part 1 covers the…
Schema.org Structured Data and Rich Snippets
What is “Schema.org Structured Data”? In basic terms it’s a way of categorizing and organizing information and the relationships between them. Schema.org is a collaborative project developed by Google, Microsoft, Yahoo and Yandex to build a shared vocabulary for building richer experiences for users. Web pages can be encoded with structured data to help search…