What are landing pages and why do we use them? In the most basic sense, landing pages are any pages that a user can access on a section of the website by clicking on a call-to-action from your site, a previous search or link, or an external site. Digging deeper, they are dedicated pages designed…
The Hall Blog
5 Steps to High-Quality Content
Whether you’re embarking on an entirely new website or simply re-evaluating the effectiveness of your existing content, it’s important to have a clear direction on what your content requirements are and how to get it done as quick and as painless as possible. Here are 5 steps toward organizing and generating content. Communicate with Your…
How to Keep Staging and Sandbox Traffic out of Google Analytics
We’ve all been there. You’re looking at your Google Analytics reporting and notice a heavy spike in traffic or sales revenue and get excited. Then upon investigating, you discover that this is actually traffic from a testing or staging environment. Recognizing this test traffic is helpful today, but in the future you may not remember this…
Google AdWords New Spend Limits and What It Could Mean for Advertisers
In a recent update this past month, Google quietly announced the ability to not only exceed your average daily budget but exceed it by possibly 2 times your average daily budget. This compared to the old standard, which allowed AdWords to exceed your average daily budget by up to 20%. This new system is ultimately…