Web design is inherently very subjective, but if you approach everything from a user experience (UX) perspective, things become far less subjective. What does this mean? Because the web requires varying degrees of user interaction, these are all actions that can be tracked, analyzed and refined. Clear patterns begin to emerge on what things frustrate…
The Hall Blog
Understanding Next and Previous Page Path Dimensions in Google Analytics
This post was updated on May 25, 2017 to reflect the newest changes in Page Path Dimensions in Google Analytics. If you are anything like I was when I first started using Google Analytics, you’ve probably poked around with almost all of the pre-made reports available in the GA interface. I was always interested in…
Latest Google AdWords Updates for Spring 2017
Spring has sprung, and with it, a number of new updates are springing up across Google AdWords. Here are some of the latest Google AdWords updates we are excited for: New Remarketing Lists For Search Ads (RLSA) On May 1, 2017, Google AdWords announced the launch of its latest update, Similar To remarketing lists for…
Social Media Engagement – Timing is Everything, Sort Of
When is the best time to share on social media? With so many platforms for connecting with current and future customers these days, it can be extremely difficult to navigate how to best serve your customers through organic posts. Managing these networks and posting engaging content is already a difficult task, but knowing the right…