Search intent is a key component for Search Engine Optimization (SEO) to make sure you are targeting the correct user and space. In this blog post I will use one example to show how a key term can be used incorrectly and how to find an accurate match of terms and intent. What is Search…
The Hall Blog
Optimizing Images for WordPress
The Problem Image quality vs. performance is a constant tradeoff that developers have faced since the early web. We all want beautiful large imagery that creates immersive multimedia experiences for our website users, but this comes at a significant cost. Not only do heavy image files lead to a slow/disjointed user experience leading to lower user…
What to Consider When Approaching a Redesign
Web design is inherently very subjective, but if you approach everything from a user experience (UX) perspective, things become far less subjective. What does this mean? Because the web requires varying degrees of user interaction, these are all actions that can be tracked, analyzed and refined. Clear patterns begin to emerge on what things frustrate…
Understanding Next and Previous Page Path Dimensions in Google Analytics
This post was updated on May 25, 2017 to reflect the newest changes in Page Path Dimensions in Google Analytics. If you are anything like I was when I first started using Google Analytics, you’ve probably poked around with almost all of the pre-made reports available in the GA interface. I was always interested in…