With the release of AdWords and Bing Advertising’s Expanded Text Ads (ETAs), which launched on July 26, 2016, search marketers have been eager to get out there in the last couple of months in order to test, optimize, and refine their own strategies. This has resulted in a whole new list of “Best Practices” that…
The Hall Blog
How to Set Up a Bing Places For Business Profile
Organizing your Bing Places for Business account is an easy and effective way to help bring local search traffic for your business. However, it can be difficult to keep the various local search options organized when Google My Business, Yelp for Business, and Bing Places for Business each have different steps for setting up and…
Dissecting The Link
Hyperlinks are the foundation of the web. Links allow us to connect web pages and content within the same website or to an external website creating a complex network of information. We’re all familiar with links but maybe not with the HTML markup of a link and all its capabilities. HTML is the backbone of…
Expanded Text Ads Coming to Bing
In an inevitable turn of events, Bing is launching their own Expanded Text Ads in the wake of AdWord’s transition to the new Ad Format. AdWord’s Expanded Text Ads have been testing well in most, if not all, search marketer’s estimations, including our own, so for Bing to follow suit is not surprising. Bing’s Expanded…