Naming conventions ultimately come down to personal preference, but you have to imagine that someone at some point will be looking at your work so it needs to be “legible”. Good code is commented, adheres to industry best practices, and allows for others to easily understand its purpose. I’ll be taking a look at some…
The Hall Blog
Five Underutilized AdWords Views
As paid search marketers, we look at a lot of data to help us improve performance for our accounts. While we might have developed our own tricks to extract insights from our channels, AdWords has a few great tools that aren’t as easy to find as they maybe should be. So read on for five…
Using Google PageSpeed Insights to Gauge Site Performance
As you may imagine, there are countless variables that go into making a successful website. Between design, search engine optimization, and technical performance, it can occasionally be difficult to know exactly where a website excels and where it falls short. Fortunately, Google has a tool made to quickly gives you a snapshot of your site’s…
Getting Started with Macros for Excel
Microsoft Excel is almost universally regarded as the gold standard of spreadsheet software, but most users only scratch the surface of the program’s immense capabilities. At Hall many of us use Excel every day to analyze data from Google Analytics, site crawls, and other sources. Part of this process involves formatting raw data – for…