Using Google PageSpeed Insights to Gauge Site Performance

As you may imagine, there are countless variables that go into making a successful website. Between design, search engine optimization, and technical performance, it can occasionally be difficult to know exactly where a website excels and where it falls short. Fortunately, Google has a tool made to quickly gives you a snapshot of your site’s…

Getting Started with Macros for Excel

Microsoft Excel is almost universally regarded as the gold standard of spreadsheet software, but most users only scratch the surface of the program’s immense capabilities. At Hall many of us use Excel every day to analyze data from Google Analytics, site crawls, and other sources. Part of this process involves formatting raw data – for…

Just What Are Google’s Accelerated Mobile Pages (AMP)?

Google recently released its Accelerated Mobile Pages (AMP) project, an architectural framework for making mobile websites faster. The goal is to make web pages load nearly instantly on mobile devices. This is primarily done by limiting what you can do on these web pages. AMP HTML In order to standardize these limitations, a new subset…

Bold Predictions 2016

2016 is just hours away. This time last year our team took a chance, we put our egos on the line and made a few Bold Predictions for the coming year. As you may have guessed, some of these predictions did indeed miss the mark a bit: 2015 is going to be the year of…