For this exercise, you’ll need to have a website with Google Analytics installed and a custom 404 page with a unique page title distinguishing it from other pages. How do you know if you have Google Analytics and a custom 404 page set up? First visit GA Check for Google tracking verification. For the 404…
The Hall Blog
Internal Link Building Tips for E-commerce SEO
When executed effectively on an eCommerce site, internal link building can play a significant role in improving SEO. The idea of internal linking can be thought of as linking from one page on your site to relevant information on another of your pages by means of a hyperlink. Having a healthy link building strategy not only improves user navigation, but also…
HTTP/2: A Faster Internet Awaits
Despite numerous changes and additions to the internet over the years, including high speed broadband, responsive design and cat videos, the standards for how servers deliver content to your browser has remained much the same for over 15 years. This is set to change as a new protocol, HTTP2, is now being released. What is…
Using Internal Site Search Reports to Improve UX
As an SEO, you are most likely very used to the practice of matching a specific keyword with a desired landing page on your site. You likely do this daily. Similarly, we can use an Internal Site Search report data from Google Analytics to help users get to their desired content on your site in…