Gmail Sponsored Promotions appear in the promotions tab of personal Gmail inboxes. GSP ads are available through the Google AdWords platform, but you will need an AdWords representative to activate this ad type in your account. You can call Google’s main support line in the U.S. if you are not already working with a dedicated…
The Hall Blog
Web Color
Color is very different for the mediums of print and web. The color model for print is CMYK (cyan, magenta, yellow, black), which is affected by the printer and surface of the print. The color model for web is RGB (red, green, blue), which is affected by the screen’s calibration. Both are affected by the…
Setting Up and Managing an Instagram Business Account (Part 2)
In my first installment of Setting Up and Managing an Instagram Business Account we went over the basics of signing-up and optimizing your account and engaging with other users within your industry or niche. Now that you have a pretty good idea about what Instagram is and how it works let’s dive into some of the…
Common AdWords Callout Extensions
Looking at common examples of what other advertisers are using for AdWords callout extensions can be helpful for developing ideas for callouts of your own. Looking at common callouts is particularly useful if you are struggling to write your first set of callouts and are still trying to understand exactly what callouts are. If you…