The competition is fierce when it comes to selling products on comparison shopping engines. Brands are bidding for your business and will pay attractive CPC rates to get it. A well optimized product feed can be the difference between a conversion for you or your competitor. But what can you do to further optimize if…
The Hall Blog
Choosing a Top-Level Domain
Your website’s domain name is an important factor in establishing a user base and ranking well in search. Choosing your website’s domain is just like choosing the right location for your business. It needs to fit your needs, allow your customers to find it, and be affordable to purchase and maintain. In this post we will…
How to Safely Update Your WordPress Site
One of the most important things you can do for your WordPress site is keeping it up to date. These updates can be security fixes to prevent your site from being hacked, performance improvements, or new features that allow you to do more with your site and make adding and editing content easier. WordPress provides…
How to Add Secondary Dimensions to Google Analytics Custom Reports
When looking at any default report in Google Analytics, you will notice that you have the option to pivot tables by primary and secondary dimensions, allowing for a more granular breakdown of information. However, if you have ever created a Custom Report in Google Analytics, you may have noticed that even if you choose a…